Caddis Rebrands to Emphasize its Growth, Expanded Capabilities
New name, new logo reaffirm the company’s exclusive focus on healthcare, as well as its broader geographic reach and product type experience
DALLAS, Aug. 20, 2014 – Caddis Partners LLC, has built one of the most impressive track records of any healthcare real estate company in recent years, developing or acquiring 2 million square feet of medical assets valued at $500 million, including more than $100 million last year alone.
In recognition of that significant growth, including expansions into new geographic regions and a wider array of product types and expanded capabilities, company executives are pleased to announce an enhanced brand identity that includes a new logo, new website and a shortened name: Caddis. All changes are effective immediately.
“We’re not the same firm we were when we started in 2008,” says Jason Signor, Caddis CEO and Partner. “We’ve grown considerably – not only in terms of employees, but in geographic reach, assets under management, and into new healthcare product types like senior living.”
Mr. Signor said the previous brand imagery and messaging didn’t fully convey the expanded capabilities and the breadth of experience the organization has gained since its founding.
“We’ve rebranded to better tell our story,” says Mr. Signor. “The new imagery, the bright and energetic colors, and the concise messaging allow prospective clients to understand more fully who we are, what we’ve done, what our capabilities are, and how we can help them execute their real estate strategy.”
Mr. Signor added, “The enhanced brand, however, doesn’t change our primary focus or the essence of who we are as a company. We continue to approach every engagement from a provider’s perspective and strive to deliver exceptional value through building solutions that are tailored to the client and ultimately create better environments for better care.”
The new company logo includes the name “CADDIS” with a cross medical symbol inside a stylized letter “A” that has a roof-like appearance suggesting a building. Mr. Signor said the logo and rebranding campaign were based on feedback from both internal and external audiences, including influential leaders in the healthcare industry. When asked what makes Caddis unique and what characteristics are important in a healthcare real estate firm, the interviewees spoke of the company’s energy, passion, tenacity, creativity and trustworthiness, among other qualities.
National Expansion, Growth
Matt Mattox, Caddis Executive Vice President and Partner, said the enhanced branding fits well with the company’s transition from a regional to a national firm and the strong growth in its acquisition, development and management initiatives.
“Historically, Caddis was focused predominately on clients in Texas,” says Mr. Mattox. “But within the past year, we’ve expanded significantly in the Southeast region and into new markets in the Southwest. We are excited about strategic expansion into other regions, such as the Midwest, in the near future.”
Mr. Mattox noted that Caddis also has ramped up its development and acquisition activities and last year reached a record $100 million in closed deals.
“It was a significant milestone,” says Mr. Mattox. “But we have even loftier goals for this year and beyond.”
The firm’s management platform has also grown rapidly in recent months. Caddis now manages 2.27 million square feet of healthcare assets and has regional directors of operations in Houston and Atlanta.
“In addition to providing expertise to health systems and providers by developing and managing medical office buildings and hospitals, we’ve also expanded into the senior living sector,” says Mr. Mattox. “Moving into senior living was a natural progression for us as it becomes more crucial in the delivery of care and a growing focus on cost containment. We launched the Heartis seniors living brand last year and are actively developing Heartis communities in several opportunistic markets throughout the U.S.”
New Team Members, Deep Expertise
Caddis also has grown and expanded other areas, including its human capital. The firm recently added 14 new hires to provide additional capabilities and experience, including two in senior management and two regional directors.
The addition of Jud Jacobs – a 28-year commercial real estate industry veteran who spent the last 14 years exclusively in healthcare development at The Trammel Crow Company – as Sr. Vice President of Development and Katie Csobaji – who brings 23 years’ experience in the senior housing sector and has opened over 70 communities in her career – as Vice President of Senior Living, further deepened the firm’s bench.
Caddis also opened a regional office in Atlanta this year, with Jason Hinkel, Regional Director of Development, and Tom McClain, Regional Director of Operations, at the helm. Mr. Hinkel brings 25 years of industry experience, and Mr. McClain has 20 years of experience.
Caddis also continues to add to its growing list of physician clients, tenants and investors, boasting over 750 in the firm’s history.
“Caddis’ roots are in a large independent physician practice and through our property and asset management platform, we have built strong, long-lasting relationships with the physician tenants,” says Mr. Mattox. “These relationships allow us to tap into a deep level of expertise and knowledge about current and future healthcare trends and the goals and needs of hospitals and health systems, giving us a unique perspective.”
Mr. Signor reiterated that although the company name and logo have changed, Caddis’ commitment to its core values and to delivering exceptional value through remarkable service hasn’t changed.
“We have always been and will continue to be focused exclusively on healthcare, providing superior development, acquisition, property management, leasing and construction management services,” says Mr. Signor. “We are thrilled about our enhanced brand identity and are looking forward to achieving even more growth and adding to our list of successful projects. This is an exciting time for our organization and for our clients.”
Caddis Partners LLC, is a Dallas‐based real estate development, management and investment firm focused exclusively on healthcare real estate. The firm is comprised of experienced real estate professionals across various disciplines that provide clients with expertise in development, acquisitions, financing, construction management, leasing, tenant representation, property management and accounting. Since its inception, Caddis has developed or acquired 2 million square feet of medical assets valued at over $500 million. For more information about Caddis, please visit www.Caddis.com.